Content strategy on the command line

Recently at work I had the opportunity to work on Shopify App CLI, a command-line tool to accelerate the development process for developers building on Shopify’s platform.

For a product content strategist, an all-text user interface is both intriguing and intimidating. I got to write about the process for Shopify’s Partner Blog:

Normally, content strategy is one piece of a much larger design puzzle: content strategists typically collaborate with UX researchers, designers, front end developers, and product managers to ship a new feature. Building a complex graphical user interface requires this kind of collaboration across a wide variety of UX practices.

But what happens when the content is the interface?

That’s the question we’ve been grappling with as we work on the Shopify App CLI, the open-source command-line tool we officially launched last week. The process raised some fascinating content strategy questions and while we haven’t answered them all yet, I’d like to share some of what we’ve learned so far.

Read the full post here.